Redefining the norm


Anyone can take a picture.

In a society overwhelmed with consumer electronics it's easier than ever for someone to capture an image and share it with the world. A savory meal, an adorable baby, everything that we interact with on a daily basis can be captured, tagged, and uploaded for all the world to see. But what defines a GOOD photo?


It is our mission to redefine the established norm of photography when applied to fitness. If multiple photographers are using the same lighting and editing technique, what uniqueness is captured from subject to subject in their individuality? Furthermore, we believe in capturing the realism and authenticity of a stylized fitness photo session, meaning our clients can be expected to have an amazing workout by the time they are finished.